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About Us

Locally owned for over 50 years!

Thad Cox, Jr. worked at Ashe's during his college years. After a short stint in the banking industry Thad returned to his true passion of wine when he became Manager and ultimately purchased Ashe's in 1990. He took the shop in a new direction driving the conversation about fine wine in Knoxville.

At Ashe's we strive to bring the world of wine to everyone. We travel the world seeking out fun and amazing wines at every price point for every taste and bring these experiences, stories and wines back to share with our customers.

We do all of the leg work.. You just have to Trust Ashe's and enjoy!